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Advertising

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4. Right Time and Place

  • People are in health clubs for totally positive and motivated reasons - not rushing around packed shopping malls or standing in a post office queues or slowly travelling to work, waiting for delayed trains, or taking their ill children to the doctors surgery.

  • They are there of their own choice and free will - there to improve their fitness, to look good and feel better. They are focussed on thinking about themselves and they actually enjoy rather than suffer watching our channels (over 75% were either happy or very happy with our services - written customer service comments February 2007)

  • Their minds and bodies are more active when they're in the gym - the only chemicals and stimulants flowing through their bodies are natural mood improving endorphins - not alcohol as in bars.

Knowing our market is important. Knowing what our advertisers want is our number one priority

If you want us to place pre-made TV adverts within a playlist timed to broadcast at predetermined times this is easily achieved on the Gym Screenmedia system. Re-enforcing and supporting your existing TV, outdoor and other media campaigns.

Our commitment to advertisers goes further and our objective is to create real promotional opportunities for advertisers to engage our viewers through:

  • Sponsored content - such as fitness tips, member requests, extreme sports, news and sports features and dedicated RSS feeds.
  • Sponsored programme segmentation - identifying key times of day when specific music genres are featured.
  • Promotions with a specific call to action - offering membership benefits and loyalty to your brands.

People are in health clubs for totally positive and motivated reasons - not rushing around packed shopping malls or standing in a post office queues or slowly travelling to work, waiting for delayed trains, or taking their ill children to the doctors surgery.

Our club groups are conscious of the benefits to them and their members of other promotional tools that work alongside our digital campaigns - such as secondary sales opportunities through their in house shops and websites, sampling and experiential marketing and are always open to suggestions.

Research and accountability - Extensive research has been done in the past and continues to be carried out with our clubs to help us identify the right content for club members - establishing preferred watching habits in our audience. Through bi weekly telephone contact and regular visits with each club we are able to identify these preferences and ensure the channels are the preferred choice of viewing.

Through reputable independent audience evaluation and exit research we can provide demonstrable results from campaigns and promotions and have committed significant resources purely for this purpose. In particular, all major campaigns will be supported by pre approved pre, during and post audience research helping clients to fully account for their return on advertising spend.