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3. Right Audience

The right audience IS watching our screens

Our large audience of active health club members tell us (through their club membership) who they are, where they live and in many cases even where and what they do for work! So unlike other out of home channels where audiences are predicted based purely on location, we know exactly who they are and where they work out. We also know that:

  • 70% attend 3 times or more per week
  • The average dwell time is around 80 minutes per session
  • 50% are between 20 and 34, 70% between 20 to 44 ages
  • 52% female, 48% male

Extensive membership research has been carried out in each of the club chains that allow us to give accurate membership profiling identifying

  • The Symbols of Success - People who have rewarding careers, live in sought after locations, drive the more modern and expensive cars and who indulge in the most exotic of leisure pursuits.

  • The Happy Families Career, home and family focused younger age couples raising children in areas of rapidly growing population

  • The Urban Intelligence and City Adventurers - young, well educated people open to new ideas and influences. Young and single, and few encumbered with children. Avid explorers of new ideas and fashions, cosmopolitan in their tastes and liberal in their social attitudes.