Advertising
1. Introduction
Gym ScreenMedia is the largest screen based health club network in the UK
covering:
|
Virgin Active (including the former Holmes Place chain)
|
320,000 |
|
JJB Fitness Clubs
|
200,000 |
|
Total Fitness
|
180,000 |
|
Harpers
|
90,000 |
|
David Lloyd Leisure clubs(from July)
|
350,000 |
|
Others
|
40,000 |
| |
|
|
Total
|
1.2 Million |
With a current core membership of 750,000 with 60% ABC1 adults and a monthly footfall of over 7 Million,
Gym Screenmedia can offer cost effective packages for integrated out of
home campaigns either as a stand-alone proposition or alongside other
mixed media solutions from sampling and experiential marketing to
tailored sponsorship promotions and events.
| GYM SCREEN MEDIA HEALTH CLUB MEMBERSHIP BY TV REGIONS |
| Sites installed and operational March 2007
|
| TV Region
| No of Clubs
| Membership
| Monthly Footfall
|
| |
|
|
|
| Anglia |
22 |
42,500 |
276,250 |
| Central |
31 |
91,800 |
596,700 |
| Granada |
35 |
161,500 |
1,049,750 |
| London |
54 |
176,000 |
1,114,000 |
| Meridian |
22 |
81,500 |
529,750 |
| South West |
2 |
4,500 |
29,250 |
| STV |
8 |
33,000 |
214,500 |
| Tyne Tees |
11 |
36,500 |
237,250 |
| Ulster |
7 |
37,500 |
243,750 |
| Wales |
6 |
28,500 |
185,250 |
| West country |
2 |
5,000 |
32,500 |
| Yorkshire |
12 |
51,000 |
313,500 |
| |
|
|
|
| Totals |
212 |
749,300 |
4,870,450 |
| |
|
|
|
New sites by July 2007 - additional 60 clubs with membership over 350,000
Bringing total to 1.2M members with a monthly footfall 7 Million.
|
|
